Rebranding and e-shop redesign for Oikos, one of Athens’s most visionary and revolutionary design stores since 1980. The existing logo -“Oikos” in iconic red Helvetica- expanded, applying vibrant red to all aspects of the new identity, then combined with a more technical font (Din monospace) to achieve a more fresh and contemporary look. The website is inspired by Swiss design. A modular red grid creates a system to organise high end products of all categories